The West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), known for its Purabi brand, has announced a revision in the Maximum Retail Price (MRP) of its milk variants and dairy products by Rs. 2/- per litre (Re. 1/- per 500ml) across Assam, from July 28, 2024. This increase is attributed to increased procurement price of raw milk . High quality raw milk is used to ensure the high quality of Purabi products.
Revised Prices:
Milk Variants:
- Purabi Smart Plus Milk (3.5% Fat & 8.5% SNF)
- 500 ML: Previously ₹32.00, now ₹33.00
- 1000 ML: Previously ₹64.00, now ₹66.00
- Purabi Standard Milk (4.5% Fat & 8.5% SNF)
- 500 ML: Previously ₹33.00, now ₹34.00
- Purabi Gold Milk (6.0% Fat & 9.0% SNF)
- 500 ML: Previously ₹36.00, now ₹37.00
- 1000 ML: Previously ₹70.00, now ₹72.00
Dairy Products:
- Purabi Paneer (200g): Previously ₹90.00, now ₹95.00
- Purabi Pouch Curd (400g): Previously ₹33.00, now ₹34.00
- Purabi Ghee (200ml): Previously ₹180.00, now ₹190.00
- Purabi Ghee (500ml): Previously ₹430.00, now ₹450.00
Covered area
The revised prices will be applicable in Guwahati city and all upcountry markets of Assam.
In a statement, WAMUL extends its gratitude to all customers for their continued support and patronage, emphasizing the importance of their cooperation in sustaining the livelihoods of dairy farmers across Assam.
